Mad Men

Don Draper needs to come up with a campaign to sell cigarettes as a new medical report about their dangers has just been released.

Don has to find the answer to the question of what women want, and find it quickly; Betty consults a specialist about her health issues, and Don is pressured to help with Nixon's presidential campaign.

Don gets closer to Rachel and is troubled by a chance encounter on a train; The wives are feeling threatened by the new girl.

Don teaches Pete a lesson when he oversteps his authority while dealing with a valuable client; At home, Pete is pressured by his new bride to buy their own apartment unit, and Betty has a strange babysitting experience.

Don's past catches up to him when he wins an award and gets his picture in a prominent industry periodical; Ken makes his colleagues jealous when he gets a short story published in a national magazine.

Peggy's ideas get noticed during a pitch meeting and her future begins to look more promising; Don asks Rachel's advice about an ad campaign.

Roger joins Don for an evening of dinner and drinking, during which Roger's behavior leads to a rift in their friendship.

Don is tormented by his past; Peggy's success threatens her relationship; Salvatore gets close to a client.

A rival ad agency uses Betty to try to lure Don away from Sterling Cooper; the agency tries to counter the latest Kennedy ads.

Don loses an important account, so Roger attempts to cheer him up with the aid of twin models; Joan's roommate makes an unnerving confession.

Peggy deals with a difficult assignment; Don finds new opportunities in Roger's problems; Betty finds an outlet for her growing dissatisfaction.

The staff at Sterling Cooper stay up all night to watch the Nixon/Kennedy election returns; Pete Campbell's ambitions cause him to directly challenge Don.

Work responsibilities interfere with Don's domestic life; Peggy is given another opportunity; Betty makes a discovery.